Author: Katie Wallace
Normaltown Music Festival
April 10 and 11, 2026
Benefitting Love.Craft Athens, Nuci’s Space, & the Boys & Girls Clubs of Athens
With Headliner Upchuck
Athentic Brewing Company, Athens Resonates, Aubrey Entertainment, and Ashthrone Booking are thrilled to announce the fourth annual Normaltown Music Festival! The festival will take place at Athentic Brewing Company on Saturday, April 11, 2026, preceded by a kickoff party on Friday, April 10.
Community aid has always been the focus of the festival and, for the first time since its inauguration, we’re overjoyed to be expanding the list of local beneficiaries! Proceeds from the event will continue to support Nuçi’s Space and the Boys & Girls Clubs of Athens, as well as growing to include Love.Craft Athens.
The 2026 Normaltown Music Festival promises to deliver high-energy entertainment featuring headliner Upchuck, an iconic Atlanta punk band, as well as bands from a variety of genres including, pop, surf, alt-rock, and more!
Tickets for the Normaltown Music Festival are on sale now, with early bird specials and VIP packages available. Stay tuned for updates on the full lineup!
EVENT DETAILS
Attendees can look forward to enjoying two days of musical talent from diverse genres, and can even get involved themselves! Friday’s Kickoff Party will feature a performance from the Love.Craft band, followed by an evening of Live Band Karaoke, where anyone can be the star. Saturday will boast an impressive lineup of musical acts across two stages running 1-11 PM. Both days will include food trucks, delicious beer and spirits, and the community focus you’ve come to expect from Normaltown Music Festival.
We are excited to announce that Saturday’s headliner is Upchuck, an Atlanta-based punk band who are characterized by their raw sound and energetic and angry live sets. The band, made up of vocalist KT, drummer Chris Salgado, guitarists Mikey Durham and Hoff, and bassist Ausar Ward, has released three albums. Their most recent release, I’m Nice Now, channels their feverishness into an album that is filled with rage and delivers a sharp critique of the powers that be.
Friday will feature the Love.Craft Band – a band that is redefining what music can do for a community of people who are often overlooked in this world. The Love.Craft Band is composed of adults with intellectual disabilities teaming up with neurotypical bandmates to create one of the most unique, inspiring, and entertaining musical acts around.
“Athentic is thrilled to host the 4th Annual Normaltown Music Festival! The weekend is set to be full of phenomenal music, great beer and spirits, and cheer-worthy camaraderie that supports and celebrates our vibrant community. With continued growth, we are looking forward to welcoming attendees and giving even more to our beloved Athens,” says Katie Wallace, the Brand Director at Athentic Brewing Company.
BENEFICIARIES
Vision: Our vision is to end the epidemic of suicide and to inspire a culture free of the stigma attached to brain illnesses and its sufferers by supporting a community-wide effort that focuses on education, prevention, and access to appropriate treatment.
Mission: Our mission is to prevent suicide. With a focus on musicians, Nuçi’s Space advocates for and helps to alleviate the suffering of those living with a brain illness and fights to end the stigma of mental illness.
Action: To accomplish our mission, Nuçi’s Space maintains a health and resource center for musicians as a safe space to seek support and guidance, provides access to affordable, obstacle-free professional care, actively participates in treatment, and educates about awareness, prevention, and the risk factors of brain illnesses.
Vision: The Boys and Girls Clubs of Athens strive to provide a world-class club experience that assures success is within reach of every young person who walks through our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.
Mission: The Boys and Girls Clubs of Athens aim to inspire and enable all young people – especially those who need us most – to realize their full potential as responsible, caring, and productive citizens.
Action: Boys & Girls Clubs fill the gap between school and home. We provide welcoming, positive environments in which kids and teens have fun, participate in exciting and educational programs, and build supportive relationships with peers and caring adults.
Mission: To create space for adults with disabilities in our community through productive, meaningful, and integrated opportunities.
Impact: We are working to facilitate a future where people with developmental disabilities are encouraged and included in the community around them, and have equal opportunities and resources to achieve their own goals and ambitions.
SPONSORS
💜 Thank you to our Normaltown Music Festival 2026 Sponsors! We couldn’t make this festival happen without you!
Presenting Sponsor: Alan Cleveland
Alan Cleveland has been helping injury victims for 28 years. He began practicing law in 1998 and has been a solo practitioner, managing his own firm since 2003. His law practice focuses on personal injury and workers’ compensation claims, and he has tried numerous cases that resulted in multi-million dollar verdicts. Alan is active in the local community, donating his time and generously supporting numerous non-profits and charities in the Athens area. Alan is currently a Trustee of Historic Athens and serves as President on the Executive Board. He is also currently serving a term as a Commissioner on the Athens-Clarke County Historical Preservation Commission. 
Thank you, Alan, for your continued support of Normaltown Music Festival!
Additional Sponsors:
Normaltown Music Festival
April 25 and April 26, 2025
Benefitting Nuci’s Space and the Boys & Girls clubs of Athens
With Headliner Hotel Fiction
Athentic Brewing Company, Athens Resonates, and Aubrey Entertainment are delighted to announce the return of the Normaltown Music Festival for its highly anticipated third year. And it’s growing! The festival will take place on Friday, April 25, and Saturday, April 26, 2025, at Athentic Brewing Company.
Once again, proceeds from the festival will benefit two distinguished and beloved local organizations, Nuci’s Space and the Boys and Girls Clubs of Athens, underscoring the event’s deep-rooted commitment to serving the community.
This year’s festival promises an unforgettable fusion of music, community, and philanthropy!
Grab your tickets now!
Friday, Weekend, & VIP Tickets
Saturday, Weekend, & VIP Tickets
Event Details
Attendees can look forward to two days of musical talent spanning diverse genres. Friday kicks off the weekend with a fun house party vibe from 5 to 11 PM. Saturday will boast an impressive lineup of musical acts across two stages running 2-11 PM. Both days will feature multiple food trucks and plenty of great beer flowing, including the release of Ryeding High, a refreshing and mellow Rye Pale Ale.
We are thrilled to announce that Saturday’s headliner will be the phenomenal HOTEL FICTION, an indie rock band from Athens who has spent the last 3 years heavily touring the US, both headlining and supporting artists like flipturn, The Beaches, Beach Fossils, Adam Melchor, WILLIS, Sunroom and The Brook & The Bluff. Their sound has often been described as genre-fluid, with indie, pop, folk, and rock influences.
Friday’s headliner will be local favorite The Booty Boyz! Dance party royals, they cover the far reaches of dance music from The Beatles to Kanye. Booty Boyz sets seamlessly jump from Drake to Nirvana to Prince without a break, sending the party on a beat juggled trip through time.
Tickets for the Normaltown Music Festival are on sale now, with early bird specials and VIP packages available. Stay tuned for updates on the full lineup!
Beneficiaries:
Nuçi’s Space
Vision: Our vision is to end the epidemic of suicide and to inspire a culture free of the stigma attached to brain illnesses and its sufferers by supporting a community-wide effort that focuses on education, prevention and access to appropriate treatment.
Mission: Our mission is to prevent suicide. With a focus on musicians, Nuçi’s Space advocates for and helps to alleviate the suffering for those living with a brain illness and fights to end the stigma of mental illness.
Action: To accomplish our mission, Nuçi’s Space maintains a health and resource center for musicians as a safe space to seek support and guidance, provides access to affordable, obstacle-free professional care, actively participates in treatment and educates about awareness, prevention and the risk factors of brain illnesses.
Boys & Girls Club of Athens
Vision: The Boys and Girls Clubs of Athens strive to provide a world-class club experience that assures success is within reach of every young person who walks through our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.
Mission: The Boys and Girls Clubs of Athens aim to inspire and enable all young people – especially those who need us most – to realize their full potential as responsible, caring, and productive citizens.
Action: Boys & Girls Clubs fill the gap between school and home. We provide welcoming, positive environments in which kids and teens have fun, participate in exciting and educational programs, and build supportive relationships with peers and caring adults.
Sponsorship Packages:
33 RPM
$330 Monetary Donation
- Logo and Tag on Social Media and Website Promotion
- Inclusion in 33 RPM Sponsor Tier Social Media Highlight
- (2) VIP tickets – Each ticket ($85 value) includes:
- Full Weekend Access
- (4) Drink Tickets
- Event T-Shirt
- VIP Beer Line Access
- Green Room Access for Snacks and Beverages
45 RPM
$450 Monetary Donation
- Logo on Posters and Signage
- (1) Stage Announcement
- Logo and Tag on Social Media and Website Promotion
- Inclusion in 45 RPM Sponsor Tier Social Media Highlight
- (2) VIP tickets – Each ticket ($85 value) includes:
- Full Weekend Access
- (4) Drink Tickets
- Event T-Shirt
- VIP Beer Line Access
- Green Room Access for Snacks and Beverages
78 RPM
$780 Monetary Donation
- Logo on Posters, Signage, and Advertisements
- (2) Stage Announcements
- Logo and Tag on Social Media and Website Promotion
- Inclusion in 78 RPM Sponsor Tier Social Media Highlight
- (4) VIP tickets – Each ticket ($85 value) includes:
- Full Weekend Access
- (4) Drink Tickets
- Event T-Shirt
- VIP Beer Line Access
- Green Room Access for Snacks and Beverages
Presenting Sponsorship
$2000 Monetary Donation
- Logo on Stage Banner
- Logo on Event T-Shirt
- Logo on Posters, Signage, and Advertisements
- (4) Stage Announcements
- Tabling Space During Event
- Logo and Tag on Social Media and Website Promotion
- Social Media Spotlight
- (8) VIP tickets – Each ticket ($85 value) includes:
- Full Weekend Access
- (4) Drink Tickets
- Event T-Shirt
- VIP Beer Line Access
- Green Room Access for Snacks and Beverages
Reach out to us at paul@athenticbrewing.com if you’re interested in becoming a sponsor!
As we’ve continued to grow over the past 4 years, we’ve realized there’s one area we’d love to play in that hasn’t been accessible to us. Until now! We’re delighted to share that we are partnering with the brand new Drayton Distillery to bring craft spirits to our ever-growing list of taproom and to-go offerings!
This will be a unique collaboration with a focus on craft, creativity, and consumer experience. Gregory Evans will be distilling the spirits in our facility, resulting in a seamless integration that allows us to deliver the best in craft beverages directly to you!
Gregory is an entrepreneur driven by a passion for craftsmanship, innovation, and the pursuit of excellence. He has been pursuing a career in craft spirits since 2009 with experience including creating unique fruited brandies starting with plums from his own tree, attending the Institute of Brewing and Distilling, working with an alcohol importer, and more.
Lightning struck when Gregory and Paul met in 2023. We had been looking for a way into the spirits side of things and Gregory was looking for a way to take his distilling full-time. Gregory’s years of experience, attention to detail, commitment to quality, and vision of creating exceptional craft spirits positions him and Drayton Distilling as the logical next step for us to continue crafting good times!
We are are beginning production this fall with a full launch later this year. We plan to kick things off with a vodka, an agave spirit, and a white rum and are excited to develop our full line of spirits from there!
In order to fully live this dream, we are looking to our community. We are where we are today because of our community support and we strive to give back to our community in all that we do. Our partnership with Drayton Distillery builds upon that collaboration and commitment. If you’ve been with us since the beginning, then you’ll hopefully remember how much it meant to us to get people involved before the official opening of Athentic. We’re looking to continue that collaborative foundation with the launch of Drayton Distillery.
On the page linked below you will find a list of support tiers and the exclusive thank you gifts that go along with each of them. We’d be grateful if you would take a look and consider helping us make this new venture the best it can be!
Drayton Distillery Support Tiers
We are extremely proud of this next step and look forward to having you on this journey with us! Stay tuned!
Sincerely,
Paul Skinner, Mark Johnson, and Gregory Evans