Category: Athentic Brewing Company

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March 7, 2025

Normaltown Music Festival
April 25 and April 26, 2025

Benefitting Nuci’s Space and the Boys & Girls clubs of Athens
With Headliner Hotel Fiction

Athentic Brewing Company, Athens Resonates, and Aubrey Entertainment are delighted to announce the return of the Normaltown Music Festival for its highly anticipated third year. And it’s growing! The festival will take place on Friday, April 25, and Saturday, April 26, 2025, at Athentic Brewing Company.

Once again, proceeds from the festival will benefit two distinguished and beloved local organizations, Nuci’s Space and the Boys and Girls Clubs of Athens, underscoring the event’s deep-rooted commitment to serving the community.

This year’s festival promises an unforgettable fusion of music, community, and philanthropy!

Grab your tickets now!

Friday, Weekend, & VIP Tickets

Saturday, Weekend, & VIP Tickets

Pre-order a festival t-shirt now!

Normaltown Festival 2025 T-Shirt

Event Details

Attendees can look forward to two days of musical talent spanning diverse genres. Friday kicks off the weekend with a fun house party vibe from 5 to 11 PM. Saturday will boast an impressive lineup of musical acts across two stages running 2-11 PM. Both days will feature multiple food trucks and plenty of great beer flowing, including the release of Ryeding High, a refreshing and mellow Rye Pale Ale.

We are thrilled to announce that Saturday’s headliner will be the phenomenal HOTEL FICTION, an indie rock band from Athens who has spent the last 3 years heavily touring the US, both headlining and supporting artists like flipturn, The Beaches, Beach Fossils, Adam Melchor, WILLIS, Sunroom and The Brook & The Bluff. Their sound has often been described as genre-fluid, with indie, pop, folk, and rock influences.

Friday’s headliner will be local favorite The Booty Boyz! Dance party royals, they cover the far reaches of dance music from The Beatles to Kanye. Booty Boyz sets seamlessly jump from Drake to Nirvana to Prince without a break, sending the party on a beat juggled trip through time.

 

Tickets for the Normaltown Music Festival are on sale now, with early bird specials and VIP packages available. Stay tuned for updates on the full lineup!

Beneficiaries: 

Nuçi’s Space
Vision: Our vision is to end the epidemic of suicide and to inspire a culture free of the stigma attached to brain illnesses and its sufferers by supporting a community-wide effort that focuses on education, prevention and access to appropriate treatment.

Mission: Our mission is to prevent suicide. With a focus on musicians, Nuçi’s Space advocates for and helps to alleviate the suffering for those living with a brain illness and fights to end the stigma of mental illness.

Action: To accomplish our mission, Nuçi’s Space maintains a health and resource center for musicians as a safe space to seek support and guidance, provides access to affordable, obstacle-free professional care, actively participates in treatment and educates about awareness, prevention and the risk factors of brain illnesses.

Boys & Girls Club of Athens
Vision: The Boys and Girls Clubs of Athens strive to provide a world-class club experience that assures success is within reach of every young person who walks through our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.

Mission: The Boys and Girls Clubs of Athens aim to inspire and enable all young people – especially those who need us most – to realize their full potential as responsible, caring, and productive citizens.

Action: Boys & Girls Clubs fill the gap between school and home. We provide welcoming, positive environments in which kids and teens have fun, participate in exciting and educational programs, and build supportive relationships with peers and caring adults.

Sponsorship Packages:

33 RPM
$330 Monetary Donation

  • Logo and Tag on Social Media and Website Promotion
  • Inclusion in 33 RPM Sponsor Tier Social Media Highlight
  • (2) VIP tickets – Each ticket ($85 value) includes:
    • Full Weekend Access
    • (4) Drink Tickets
    • Event T-Shirt
    • VIP Beer Line Access
    • Green Room Access for Snacks and Beverages

45 RPM
$450 Monetary Donation

  • Logo on Posters and Signage
  • (1) Stage Announcement
  • Logo and Tag on Social Media and Website Promotion
  • Inclusion in 45 RPM Sponsor Tier Social Media Highlight
  • (2) VIP tickets – Each ticket ($85 value) includes:
    • Full Weekend Access
    • (4) Drink Tickets
    • Event T-Shirt
    • VIP Beer Line Access
    • Green Room Access for Snacks and Beverages

78 RPM
$780 Monetary Donation

  • Logo on Posters, Signage, and Advertisements
  • (2) Stage Announcements
  • Logo and Tag on Social Media and Website Promotion
  • Inclusion in 78 RPM Sponsor Tier Social Media Highlight
  • (4) VIP tickets – Each ticket ($85 value) includes:
    • Full Weekend Access
    • (4) Drink Tickets
    • Event T-Shirt
    • VIP Beer Line Access
    • Green Room Access for Snacks and Beverages

Presenting Sponsorship
$2000 Monetary Donation

  • Logo on Stage Banner
  • Logo on Event T-Shirt
  • Logo on Posters, Signage, and Advertisements
  • (4) Stage Announcements
  • Tabling Space During Event
  • Logo and Tag on Social Media and Website Promotion
  • Social Media Spotlight
  • (8) VIP tickets – Each ticket ($85 value) includes:
    • Full Weekend Access
    • (4) Drink Tickets
    • Event T-Shirt
    • VIP Beer Line Access
    • Green Room Access for Snacks and Beverages

Reach out to us at [email protected] if you’re interested in becoming a sponsor!

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August 15, 2024

As we’ve continued to grow over the past 4 years, we’ve realized there’s one area we’d love to play in that hasn’t been accessible to us. Until now! We’re delighted to share that we are partnering with the brand new Drayton Distillery to bring craft spirits to our ever-growing list of taproom and to-go offerings!

This will be a unique collaboration with a focus on craft, creativity, and consumer experience. Gregory Evans will be distilling the spirits in our facility, resulting in a seamless integration that allows us to deliver the best in craft beverages directly to you!

Gregory is an entrepreneur driven by a passion for craftsmanship, innovation, and the pursuit of excellence. He has been pursuing a career in craft spirits since 2009 with experience including creating unique fruited brandies starting with plums from his own tree, attending the Institute of Brewing and Distilling, working with an alcohol importer, and more.

Lightning struck when Gregory and Paul met in 2023. We had been looking for a way into the spirits side of things and Gregory was looking for a way to take his distilling full-time. Gregory’s years of experience, attention to detail, commitment to quality, and vision of creating exceptional craft spirits positions him and Drayton Distilling as the logical next step for us to continue crafting good times!

We are are beginning production this fall with a full launch later this year. We plan to kick things off with a vodka, an agave spirit, and a white rum and are excited to develop our full line of spirits from there!

In order to fully live this dream, we are looking to our community. We are where we are today because of our community support and we strive to give back to our community in all that we do. Our partnership with Drayton Distillery builds upon that collaboration and commitment. If you’ve been with us since the beginning, then you’ll hopefully remember how much it meant to us to get people involved before the official opening of Athentic. We’re looking to continue that collaborative foundation with the launch of Drayton Distillery.

On the page linked below you will find a list of support tiers and the exclusive thank you gifts that go along with each of them. We’d be grateful if you would take a look and consider helping us make this new venture the best it can be!

Drayton Distillery Support Tiers

We are extremely proud of this next step and look forward to having you on this journey with us! Stay tuned!

Sincerely,

Paul Skinner, Mark Johnson, and Gregory Evans

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February 10, 2024

Oysters and stouts have a long-standing history. A weird combination for some, but for those in the know, there’s a rich history behind the pair and an even more interesting beer style to go along with it. The oyster stout.

In a surprising twist, oysters are actually added to the beer – yes, you read that right. This practice may seem unconventional, but it has roots that trace back to the early 1800s when oyster shells were utilized as a filter bed in brewing. Brewers would pour the mash over crushed shells to separate the spent grain from the wort. This was initially a technical process, but it eventually led to the creation of the Oyster Stout in New Zealand a few decades later.

Across the globe in Athens, Georgia, and many years later, Athentic decided to do our take on an Oyster Stout with a little help from the experts. We had our friends, Patrick and Noah, over from Seabear and we started throwing around ideas for our next collab beer. On the brew day, we had an excellent day hanging around, talking shop, and enjoying each other’s company. The Seabear team provided the oyster meat and oyster shells, and we all crowded around the boil, excitingly throwing out potential names and planning the beer release party.

Noah and Patrick from Seabear helping out on the brew day.

 

A few days went by and we finally landed on the very appropriate name, “Get Shucked.” There are loads of Oyster Stouts on the market, but this is the first-ever Georgia-brewed oyster stout made with Georgia oysters! Except we hadn’t made a beer like this before, so we were all but biting our nails to the quick hoping the batch turned out well. Luckily ales don’t take very long to brew, and 3 weeks later we got to try it for the first time.

Derek adding the oyster shells to the brew.

 

Noah and Patrick joined us on a dreary January morning to tap the keg and get a first taste, and we couldn’t have had it turn out any better. It’s mineral-driven yet perfectly balanced and has a light mouthfeel so more than one can be enjoyed, and the best yet? It’s a sweet little 5%. We were pumped, and the matter was settled. Athentic would throw a release party with half the kegs, and Seabear would have one just a few weeks later with the other half of the batch.

Paul, Noah, Patrick, and Derek watching the boil. 

 

We had our first event for the release on February 4th, and the pocket-sized shuck truck from Seabear adorned our patio for people to enjoy their beer with some half-shelled raw oysters. We knew the town loved oysters and beer, but Y’all drank us out of house and home— we only had 1 keg left by the end of the day!

Needless to say, we love collaboration beers. The energy and curiosity that folks approach us with when a collab beer is being born is second to none. The creative energy of Athens comes alive when like-minded people come together to make something beautiful. And this collab reminded us that risks are oftentimes worth taking with the right people.

Get Shucked on Seabear’s bar, ready to be enjoyed.

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December 31, 2023

Instead of the typical ball drop, we have our very own ham drop to ring in the New Year. You may be wondering how this quirky tradition began, so let me share the story with you.

During an overnight camping trip, Rob Flakus and I had an experience that was far from ordinary. It was late, and we were feeling a bit tipsy and then we got hungry. We decided to cook up a canned ham we had brought along (Corn King Brand) and had the idea to slice it into thick pieces and place it over the fire, hoping to get it nice and crispy.

We encountered a problem: the ham slices wouldn’t get crispy. We tried cooking them for a longer time, even moving them closer to the fire, but to no avail. The ham remained unchanged. Intrigued and slightly intoxicated, we continued to move the slices closer to the fire until they were eventually covered in hot coals. After removing the slices an hour later, we were stunned to find that they still looked the same. It was as though the canned Corn King Ham was not from this world or that we had accidentally invented a new material – much like when copper and tin were mixed to create bronze.

After spending the night drunkenly brainstorming, we came up with a multitude of potential uses for the canned ham, but one idea stood out the most. We thought that NASA could utilize slabs of Corn King ham on the exterior of the space shuttle for re-entry into the Earth’s atmosphere. With this revolutionary discovery, we would go down in history and be Nobel Prize-worthy! The absurdity of the situation turned it into a household tale that everyone in our circle of friends and family came to know.

Years after that fateful first encounter, we all gathered once again at the Johnson’s residence on New Year’s Eve, enjoying some drinks and each other’s company. As the night wore on, the subject of the canned ham arose once more. To our surprise, Peg Johnson had a canned ham ready for us. Without warning, we found ourselves suspending the canned ham from a fishing line attached to a sewing bobbin that was nailed above a door jam in the Johnson’s living room. We had decided to have a ham drop instead of a traditional ball drop. Although we didn’t have any fancy props, we made it work with some DIY pageantry and special effects. As the ham was gradually lowered, we shone flashlights on it, counting down the last seconds of the year with excitement.

The canned ham story has been told and retold countless times, gaining more grandeur and magnificence with each telling. However, after that unforgettable evening, it became a cherished tradition. Every year, without fail, it is celebrated in our homes and at Athentic. So, without further ado, let’s behold the ham!

-Paul Skinner

(The ORIGINAL ham from that first ham drop with Alli Johnson and Paul Skinner. It was lovingly named “Big Ass Ham”  after this David Letterman skit) 

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September 9, 2022

There is a large milestone looming in the close future as next week, at the time of this writing, anyway, our production team is scheduled to brew our 200th batch of beer. What’s it going to be? You’ll likely find out soon, but we’re pretty excited about it and tipping our cap to some classics for sure.

Continue reading “Looking Forward but Remembering the Past…”
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December 17, 2018
Mark holding google postcard

Believe it or not – for Google to officially recognize you as a business, they send you a post card in the mail to confirm your address. Somehow it seems like the ultimate oxymoron; for the one of the biggest tech companies in the world to rely on a postcard and U.S. mail service to confirm our address as a business.  Until you get the postcard you are essentially a nobody but after the postcard you instantaneously become a somebody. We wanted so badly to be a somebody.

As we started this process, we realized that we would need to activate mail service to the Athentic Brewery and then buy a mailbox. Geesh – why couldn’t we just go stand outside and wave at the Google satellites in orbit above the brewery.  Isn’t “big brother” watching everything?

Athentic Brewing Co. temporary mailbox
Our temporary mailbox

We temporarily attached a mailbox next to our front door at the brewery using shipping tape and then anxiously laid in wait for the Google postcard to arrive. Each day for weeks we checked the mailbox. Slowly lifting the lid and peering inside but nada, nothing, zilch, zip, zero.  Was Google playing with us – testing our resolve? Perhaps or maybe we just needed to try again, so we returned to the post office to confirm our mail service was activated and sent a reply email to Google to ask them to resend the postcard. After that, things improved. We started to receive mail but all of it was bills and junk mail.

Mark holding google postcard

Then one day, in the midst of demolition, I hear an eerie cry from the front of the brewery. Oh my God, has Mark electrocuted himself or even worse I thought.  I come running to the front of the brewery expecting to find Mark laid out on the floor but instead Mark rounds the corner with hands raised in the air – clenching tight in his fist – yes, you guessed it – the glorious postcard from Google while exclaiming “We are Somebody!!!”

Athentic Brewing Co. Google listing

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December 7, 2018
Renovation of Athentic Brewing Co. property

Nothing get’s the blood pumping like the swing of a sledge hammer into a perfectly fine wall only to watch it tremble and eventually buckle under the onslaught. That is the essence of demo day. And it really gets exciting when Dawn says “watch this” as she takes a not so elegant leap towards a wall with a primal scream and extended leg. As the drywall dust settles, we find Dawn sprawled out on the floor wondering how she got there. No worries – she is fine, except for her ego.

Dawn kicking down a wall at Athentic Brewing Co.
Dawn kicking down a wall at Athentic Brewing Co.

As the walls and false ceiling come done and the carpet comes up, the facility begins to reveal its true potential as a production brewery and tasting room and it is awesome to behold.

As everything is de-constructed – we sort through all the materials trying to be thoughtful about what could potentially be reused once we start renovation, what could be donated and what could be recycled. It takes more time doing it this way, but we are glad to be good stewards of the materials and minimize the impact on the environment.

Dumpster at Athentic Brewing Co. during renovation

A few hidden clues were found along the way that eluded to the previous use of the building as a physical rehabilitation practice. The best was perhaps the guidebook on how to have sex after recovering from a back injury. After all that demo work – that came in quite handy (LOL). The original use of the building was for a printing company. We don’t know much about this early chapter of the building’s history but would be interested to learn more.

We are so grateful for all the great help from our friends and family during this demo phase. We crank the tunes and get into our rhythm with some people helping to tear things done, some sorting and some making trips back and forth to the dumpster. At end of each demo day – we are covered in dust but smiling ear to ear.

 

 

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November 16, 2018
Exterior Athentic Brewing 108 Park Ave.

After years of searching the Athentic Brewing Company Finally has a Home for the Brewery!

The first place we ever considered for our brewery location was a 4000 square foot warehouse on Paradise Blvd. It was literally in the shadow of the Terrapin Brewing Company. Since then, we have probably poked around 20-30 industrial/ commercial properties in or about Athens Georgia with one excursion that lead us over to Monroe GA. Every property had potential in some form or another to become our brewery, but various circumstances always prevented us from closing the deal; too far away from Athens, too small, too costly, not enough parking, owner did like the idea of a brewery but mostly because we were simply not fully prepared to pull the trigger.

My wife said, “The right property will find you when you are truly ready”.

As we continued to explore properties, the one factor that stood out was that for a smaller sized community brewery, the location would be the most important factor. The brewery needed to be part of a destination and in the heart of Athens. This realization gave us new focus and lead us to preparing letters of intent on four properties located in downtown Athens, at the Beachwood Mall, on Pulaski St. and in the Normaltown area.

108 Park Ave, Athens GA Makes the Final Cut

As we proceeded with negotiations on these four properties, some dropped away, and others rose to the surface. The final push lead us to securing a lease at 108 Park Ave. We feel that this location is absolutely perfect for a local brewery; next to Normaltown, close to a variety of neighborhoods, directly across from the Piedmont Athens Regional Hospital and within close proximity to Bottleworks and downtown Athens.

Athentic Brewing 108 Park Ave. Athens, GA

When Will we be Open?

We have already started cleaning and sprucing up the exterior and will begin interior renovations once we have the proper permitting from the City of Athens/ Clarke County.  We are anticipating an opening in mid-2019. Stay tuned for more details.

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April 27, 2018
Athentic Brewing Company Athens GA

Back in 2014, Mark Johnson, Rob Flakus and I were sitting around the brew kettle waiting for the boil to finish and we got to pondering what to call ourselves as homebrewers. Someone said “How bout Kudzu Brewing Company” and we all stopped and said, “Hey, that sounds pretty good”.  The more we said it the more we liked it and it just sorta took and before we knew it, that became our name. In fact, we actually brewed a Blonde Ale with Kudzu Flower that turned out pretty fantastic so it would appear that Kudzu was really growing on us (get the pun?).

As we started aspiring to open an actual brewery we just assumed the name would stay the same.  We did some google searches and found a few references to a Kudzu Porter by the Back Forty Beer Company (remember this for later) and a reference to another homebrewer in North Carolina that was going by the same name. Assuming that neither of these was going to be a conflict, we established our legal business entity as Kudzu Brewing Company. Deylah McCarty developed a very cool logo with the Kudzu leaf as the center piece and we even went as far as to have pint glasses made with this logo.

At roughly the same time, we engaged an attorney to help us get the name ‘Kudzu Brewing Company’ officially trademarked. Now, remember when I said earlier that the Back Forty Beer Company had a Kudzu Porter. Well, as it turns out they also had a trademark on the name ‘Kudzu’ in the category of beer. So what we were just now realizing is that proceeding with the name Kudzu Brewing Company would be risky. We decided to reach out the folks at the Back Forty Brewing Company to see if we could share the name ‘Kudzu’.  The answer was a quick “No”. We then proposed buying the name, but what they wanted, we simply could not afford.

OK – so now what do we do? We needed a new name and fast. We brainstormed no less than 300 names and honestly, I think the list was closer to 500 names by the time we were finished, most of which were already in use, and for the others we simply could not reach a consensus. As an act of desperation, we were going to use the name Konka Donk Brewing Company. The name ‘Konka Donk’ was derived from a trip to the Charleston Beaches where my wife and I were hunting for Conch shells and I initially was using the name for our porter beer. After being tired of people asking what the heck is ‘Konka Donk’ or people thinking it had something to do with ‘Badonkkadonk’ after which I found out the meaning, I was like, “Why is this happening to me?”

So we were back to the drawing board once again and this time we happened to revisit a name that was previously on the list but had not made much of an initial impression. The name was ‘Athentic’.  It was a made-up word that playfully combined two words; Authentic and Athens. The name ‘Athentic’ is our way of describing in a single word both our love and dedication to the Athens area and our desire to remain true and genuine in the way that we brew beer and in the way that we create great experiences for our friends and future customers.

And that is how we became the Athentic Brewing Company. Cheers!