Cheers to the Revolution

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By supporting craft microbreweries, like Athentic Brewing Company, you are a true revolutionary! You want – no – dare I say, you demand more full-flavored beer, more beer choices and most importantly you insist that the beer you are drinking is brewed locally by small independent craft brewers.

A revolution is defined literally as a “turn around” and is typically a fundamental shift and sudden change in a new direction, often in the face of resistance. The rise of Craft Beer is and has been a revolution against the mass marketed dominance of the big national brands and the laws that prevent the little guys (microbreweries) from getting a fair shake.

We raise a pint and a resounding “Cheers!” to some of these inspiring figures in the revolution of craft beer:

Fritz Maytag

Maytag took a huge risk in 1965 when he purchased the then failing Anchor Brewing Company. He altered the traditional Anchor Steam Beer recipe and the complex brewing process, and in time the beer surged in popularity. As the brewery grew, Maytag helped competitors become proficient in microbrewing. Maytag won the 2008 James Beard Foundation’s Lifetime Achievement award for his work at Anchor Brewing.

Rich Doyle and Dan Kenary

The founders of Boston’s Harpoon Brewery set out to solve a simple problem in 1986; there wasn’t a beer that thrilled them in the pubs where they lived. After a trip abroad, they discovered the world of beer that was available to those who searched, and they decided to bring these different beers to Boston. They proved that innovation and experimentation would be rewarded in the craft beer industry.

John Maier

In May of 1989, Maier arrived in the small coastal town of Newport just in time to create brew number one at Rogue Brewery. 27 years and 20,000 brews later, John still rides his bike daily over the Yaquina Bay Bridge to the brewery where he continues to create innovative brews that have garnered international acclaim.

Brian “Spike” Buckowski and John Cochran

Buckowski and Cochran worked together at the Atlantic Brewing Company before partnering together to create the Terrapin Beer Company. In April 2002, they created and introduced Terrapin’s Rye Pale Ale at the Classic City Brew Fest in Athens, Georgia. In October of the same year, their Rye Pale Ale was awarded the American Pale Ale Gold Medal at the Great American Beer Festival, which put Terrapin on the craft beer map. They knew from the beginning they had something great and worked to see a dream fulfilled. Their passion inspired many of the Georgia brewers that we know today.

Nancy Palmer

Today’s craft beer revolution is led by no other than Georgia’s own Nancy Palmer, the Executive Director for the Georgia Craft Brewers’ Guild, who became the first woman to receive the F.X. Matt Defense of the Industry Award for her passion and tireless work to help modernize Georgia’s antiquated beer laws. Cheers to you Nancy for everything you do!

Who’s Next?

Who will be the next person to push the boundaries of the craft beer industry?  Just maybe you know this person or perhaps it might be you. The Athentic Brewing Company looks to the past to be inspired and looks to the future to be part of the next chapter in the craft beer industry.

Cheers to the Revolution!

Join our revolution by supporting the Athentic Alliance. Memberships can be purchased here.

 

The Beer Wall

It’s ok to be self serving.

It’s a pretty freeing concept once you decide to take the plunge. When it comes to beer, you should be in control what you want to try, how much you want, and when you want to drink it. By being self serving, you control all these aspects. Once you start, it will be hard to go back to any other way of drinking.

The concept is pretty straightforward: you hand over your credit card (much like opening a tab), get a card with a chip that keeps track of how much beer you’ve poured, and then make your way over to the wall of taps to see what looks appealing. Screens above the taps list what’s being poured at each one, and you can touch the screen to reveal a description of the beer, ABV, and price per ounce. You can pour as much or as little as you like. There are glass rinsing stations on each end of the set of taps so you can refresh your glass between beers or beer styles. As you pour, you can see how many ounces you’ve got and the cost for that beer, along with your total. After 32 ounces you’re cut off until you check in with a host, a measure to prevent over serving inebriated patrons.

At Athentic Brewing Company, we also have another method called the “Athentic Alliance.” This is a free membership club that allows you to have a permanent card that is registered to your account. This allows you to pre load the card with any amount of money and use it at the beer wall and for merchandise in the store. Membership also allows you to skip the line when you walk in and go straight to the ID check station. Members receive additional perks such as member only events, discounts on ticketed events and merchandise, and more. To learn more about the card, you can go here.

And, if you are afraid of missing the interaction with the bartender- don’t worry. There are Beer Ambassadors present that are available to talk beer with you and help you find the right beer for your tastes and mood. They are also available to help you with the pouring, the transactions, and any problems that might occur since they won’t be trying to pour perfect pints at the same time.

Pouring your own beer is pretty fun. The golden liquid pouring down the side of a glass is one of the prettiest things someone can see. Not having to wait in stacked lines hoping to be noticed by a bartender is a thing of beauty.